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What If You Really Could Kill Commercials? |
Posted on Sunday, August 25 @ 20:15:09 BST by just_dave
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quote this guy;
Milo_Mindbender asks:
"I'm sure many of the readers of this site know the joy of skipping commercials using a TiVO, Replay or other form of PVR box. I'm sure it has occurred to a lot of us that if someone produced a schedule of commercial stop/start times the PVR could easily make all commercials instantly vanish from a recording. While this would be really cool, if it got really popular it would KILL all the local TV stations and TV networks who depend on ads to survive. Sure, you could say it's their fault for having an outdated business model, but there's a problem: these sources are where A LOT of the content for your PVR comes from. If they die, there's nothing for your PVR to record. My question for this crowd is: 'If the commercials stopped tomorrow, what business models can you come up with that would keep TV content flowing to your PVR?'"
If they can't make money, they stop. What do you propose?
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| "Login" | Login/Create an Account | 16 comments |
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Re: What If You Really Could Kill Commercials? (Score: 1)
by Jesse on Sunday, August 25 @ 23:21:16 BST
(User Info | Send a Message) | Got a suggestion for what should replace it? That was kinda' the point of the article, you can't take something away without replacing it with something else. If you try, things colapse. Hence why political assassinations usually do more damage to the whole situation than anything else, even if the target needs to be removed from leadership. Power vacume and all that.
Jesse |
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Re: What If You Really Could Kill Commercials? (Score: 1)
by CaptainEO on Monday, August 26 @ 03:11:35 BST
(User Info | Send a Message) http://www.maasdigital.com | The solution is simple. Advertisements will be integrated more tightly into shows (throuh product placements, characters using products, pop-up ads, etc). It will become impossible to separate "ad" from "show" without blanking out most of the screen.
(consider how difficult it is to remove all the ads from a televised baseball game, where they are plastered all over the field... before long sitcoms will start looking like this =) |
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Re: What If You Really Could Kill Commercials? (Score: 1)
by Beldurin on Monday, August 26 @ 12:10:24 BST
(User Info | Send a Message) http://www.packethell.com | First of all, PVR is still not mainstream enough to be a threat. However, when RBB (residential broadband) hits it big (with HDTV, VoD, nVoD, etc) there's going to be all kinds of new opportunities for that kind of stuff.
First of all, subscription fees for content coming in on RBB systems will help, not only the carrier, but the content production companies (i.e. tv stations and networks). Local stations must be given access to these media BY LAW (see t-com act of 1996/98).
Capt'n EO has a point w/product placement. With MPEG-7 and 14, more kinds of controls can be integrated into the video stream, such as being able to select and "click" on items w/in the program to get more info. You like the couch? Click on it and it takes you to the company's catalog. Direct marketing has another opportunity...things like CNN "tickers" are a possibility as well. In an "information pull" environment, people can also access previously stored advertisements. Say I'm in the market for a refrigerator, I can then access the refrigerator commercials.
The sheer bandwidth available per channel with the HDTV allocations is staggering. If I remember correctly, they have approximately 19Mhz per channel to play with, and it only takes ~6Mhz to transmit a NTSC signal. HDTV is supposed to take up the 19Mhz (and currently does, but won't for long with new compression techniques). Therefore they can fit other things into that spectrum...advertising, Internet access, direct marketing, etc similar to how they send closed captioning and SAP information in the old vertical blanking bands.
It's doable...it'll cause some major chaos as everyone struggles to figure out the technology (but the same happened w/the BnW to Color transition), and what the business drivers will be. But it is doable.
just my $0.02 |
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Re: What If You Really Could Kill Commercials? (Score: 1)
by Necromancer on Monday, August 26 @ 14:11:46 BST
(User Info | Send a Message) http://homepage.ntlworld.com/adam.mcintosh/galaxy.jpg | anyone bothered realising that people watch entertaining adverts i.e funny ones (don't know if you get them in america you know that thing called sarcasm and stuff in you adverts)
no-one watches the annoying patronising "subliminal" crap. me and my housemates just spend half the time ripping them apart.
eg. john smiths advert, commonwealth diving competition. new zealand and australia do really stunning dives. then john smith from england jumps off the top board and does a bomb in to the pool... pure class
simple solution, MAKE US WANT TO WATCH THE ***** THINGS BY MAKING THEM FUUNY I.E ENTERTAINING!!! |
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Re: What If You Really Could Kill Commercials? (Score: 1)
by Bob_the_Cannibal on Monday, August 26 @ 18:25:22 BST
(User Info | Send a Message) http://cannibal.kicks-ass.net | necro: yeah, best commercials happen at the super bowl. (big US football championship.)
wasn't it ten million for a 30 second spot, last year?
they can't afford to make a dumb ad. it's all comedy. Hell, the ads are better than the game itself. :)
simple method: PVR excise tax.
long method: more product placement. more internet style spam. (popups, banners, etc.) make it a premium service to shut said ads off. |
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Re: What If You Really Could Kill Commercials? (Score: 1)
by Beldurin on Tuesday, August 27 @ 00:04:21 BST
(User Info | Send a Message) http://www.packethell.com | 2 million...
I still remember the e*trade commercial w/the two old white trash guys sitting in front of an old garage full of junk w/a monkey on a trash can between them. For 30 seconds they just play hillbilly music while the monkey claps to the beat, then text comes up that says "We just wasted 2 million dollars. What are you doing with your money?"
I fell off of the couch laughing. |
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Re: What If You Really Could Kill Commercials? (Score: 1)
by Necromancer on Monday, August 26 @ 18:51:22 BST
(User Info | Send a Message) http://homepage.ntlworld.com/adam.mcintosh/galaxy.jpg | | why is everyone so keen to have popup ads!? i mean they are the bane of all things IT are they not?! i mean i'd much prefer ads to stay the way they are than have ***** popups saying "your DVD player is too slow click here to make it faster!" |
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