Adobe Software For DVDs To Arrive!
Date: Monday, March 31 @ 13:19:05 BST
Topic: w00t!
Adobe to Enter Hot DVD Market With Software!!
Its Encore program lets computer users customize discs by adding menus and links.
Desktop-publishing software maker Adobe Systems Inc. is expanding into the fast-growing DVD market with a new program designed to make it easier to customize the discs on a personal computer.
The maker of the popular Acrobat and Photoshop programs plans to announce today its bid to profit from the DVD boom. The software, called Encore, won't be sold until the summer. Adobe isn't selling a version for Apple Computer Inc.'s Macintosh.
With a suggested retail price of $549, the Encore software isn't meant for the mass market.
The program promises to create slick DVDs for video entrepreneurs and aficionados, a segment that falls into a cross section sometimes called "prosumers."
With PC-compatible DVD recorders now available for $300 to $500, more people are trying to create their own discs on their computers. The declining prices are one reason the number of DVD recorders in homes and businesses is expected to rise from 6 million in 2002 to 16 million by the end of this year, according to industry research firm IDC.
more inside
Adobe's fingerprints are already on many homemade DVDs because its other programs, including Photoshop and its video-editing software, Premiere, are frequently used in the production process.
"It makes perfect sense for Adobe to have a product" such as Encore, said digital media analyst Wanda Meloni of M2 Research. "This is a void that they needed to fill."
Adobe believes Encore already has a built-in market among the 1 million registered users of the Premiere software, said Giles Baker, the company's DVD product manager.
The software will be competing against other lower-priced DVD software. Rival products include Pinnacle Systems' Impression-DVD Pro, with a suggested retail price of $399, and Ulead's DVD Workshop, with a suggested retail price of $495.
more here;
http://www.latimes.com/business/la-fi-adobe31mar31,1,7091582.story
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