For the same reason that some of this other stuff won't catch on. I'm almost positive now that vqf is not Ogg Vorbis, btw. I dabbled in vqf a couple of years ago, but it really didn't look like it was going to catch on.For those who don't know, vqf is a proprietary format developed by Yamaha a few years ago probably to compete with mp3. It started hitting biggest about 6 months before Napster hit, so it had a slight chance to take over, but Napster pretty much assured that mp3 would stay at the top for a while.
I loved vqf, and I ripped a bunch of my CDs into it. The problem was that it was a proprietary format, and it took a bit of a hack to get it to work, involving some of Yamaha's own software... which, I'm not sure was legal, but I don't know. That's most of the reason it didn't really catch on. For every vqf file I saw on an FTP server, I saw hundereds of mp3s. It was an uphill battle.
Since then, there have been better codecs developed. But, like I said, it'll be tough to dethrone mp3s.
On a sidenote, I found two problem with wma files. I actually ripped a CD at work in wma using WMP7, and put it up on the server. I was not able to play the songs because of some licensing crap that is built into the format. It would make some happy, but it was a major inconvenience for me even though I owned the CD.
The other problem I ran into isn't a format issue, but a WMP problem. I ripped OutKast's Stankonia today, and some of the songs have other artists associated with the song. The automatic naming of the songs and automatic placement left the CD scattered about my music directory, with a majority of songs in the Outkast directory, and various others scattered about in directories of all of the artists involved. Major pain in the ass moving things so the album was in one directory.